Matcha or Hojicha? Discover the differences in flavour, caffeine and character, and find out why we're falling for smooth, roasted Hojicha.
Two Japanese green teas. Two very different personalities.
MATCHA. VibrantFresh, earthy and full of character. Made from finely ground green tea leaves, Matcha is loved for its rich flavour, vivid green colour and naturally occurring caffeine. Fresh. Earthy. Bold. |
HOJICHA. ComfortingA little less familiar. Every bit as special. Hojicha is Japanese green tea transformed through roasting, creating its signature warm brown colour and wonderfully smooth flavour. Think toasted nuts, gentle caramel notes and a beautifully mellow finish. Roasted. Nutty. Smooth. |
The Difference at a Glance

Matcha may have stolen the spotlight with its vibrant green colour, but:
Why We're Falling for Hojicha
1. A Different Side of Green Tea
Not a fan of grassy green tea? Hojicha offers something different. The roasting process brings out warm, nutty flavours and softens the tea's natural bitterness.
2. A Gentler Tea Moment
Hojicha is often lower in caffeine than Matcha, making it a lovely choice when you're after something more mellow.
3. Delicious Hot or Iced
Enjoy Hojicha as a warm, creamy latte or pour it over ice for a refreshing twist. Its rich, roasted flavour blends beautifully with milk, creating a smooth, nutty and comforting treat.
So, Which One's Your Cup of Tea?
Choose Matcha for something vibrant, earthy and bold.
Discover Hojicha for something smooth, roasted and quietly comforting.
And if you've always been a Matcha lover? Perhaps it's time to meet its roasted counterpart.
A different kind of green tea. A ritual worth discovering.
















